Loyalty Programs vs. Coupon Services:Understanding the Difference Between Offerilla and Cluby

If you’ve been looking for ways to attract more customers to your restaurant, you might have come across Offerilla and Cluby. While both can help your business grow, they work in very different ways. Knowing these differences can help you decide which option is better for your goals.

Coupon Services: Good for Short-Term, But Not for Building Loyalty

Platforms like Offerilla are focused on promoting one-time deals to attract new customers. While this can bring in extra visitors, it often doesn’t lead to repeat visits or long-term loyalty.

Here’s why coupon services like Offerilla may not be enough:

  • Focus on One-Time Deals: Coupon platforms attract deal-hunters who may use the discount but don’t usually become regular customers.
  • No Customer Data Access: Restaurants using Offerilla don’t get access to detailed customer data, making it hard to understand who their customers are or how to bring them back.
  • Limited Communication: Offerilla relies on email to communicate with users, which is less effective compared to modern tools like push notifications.

While Offerilla can boost traffic temporarily, it doesn’t provide the tools to turn those visitors into loyal customers who keep coming back.

Cluby: Turning Visitors Into Loyal Customers

Unlike coupon services, Cluby is built to help restaurants create and keep loyal customers. It’s more than just a discount app—it’s a loyalty and marketing tool that helps you grow long-term relationships with your customers.

Here’s how Cluby stands out:

  1. Access to Customer Insights: With Cluby, you can view and use customer data collected through the platform, giving you valuable insights into customer behavior to improve your marketing.
  2. Ongoing Communication: Cluby enables you to send push notifications and in-app messages to let your customers know about new campaigns, events, or offers.
  3. Custom Loyalty Programs: Cluby helps you create unique loyalty programs, like stamp cards, VIP memberships, or seasonal perks that fit your restaurant’s needs.
  4. More Than Discounts: With Cluby, you can promote events, sell tickets, and create exclusive benefits for your members—all within one app.
  5. Focus on Retention: Cluby helps you keep your existing customers coming back more often and spending more, which is key for long-term success.

How Offerilla and Cluby Compare

FeatureOfferillaCluby
Customer Data AccessNoYes – View and use insights from your customers
Communication ToolsEmail onlyPush notifications and in-app messaging
Loyalty ProgramsSingle-use couponsCustomizable loyalty tools and perks
FocusAttracting new customersBuilding and retaining loyal customers
Event PromotionNot availablePromote events and sell tickets
Campaign TypesDiscounts onlyDiscounts, rewards, memberships, and more
Customer RelationshipLimited – Data stays with OfferillaFull access to use customer insights

Why Restaurants Are Choosing Loyalty Over Coupons

Relying only on coupons often leaves restaurants chasing new customers, while loyal ones are overlooked. Cluby helps you shift your focus to building relationships with existing customers by offering them rewards and personalized engagement.

Here’s why this works:

  • Loyal Customers Spend More: A strong loyalty program brings customers back more often and encourages them to spend more during each visit, leading to more stable income for your business.
  • Easy Marketing: With access to customer insights, you can create campaigns that match what your customers want.
  • Versatile Features: Cluby offers more than just discounts. You can use tools like stamp cards, memberships, and event promotions to keep your customers engaged.

The Bottom Line

Coupon platforms like Offerilla can bring short-term results, but they don’t help you build long-term loyalty. With Cluby, you get tools to engage with your customers, build loyalty programs, and create lasting relationships that help grow your business.

If you’re looking for a way to keep your customers coming back, Cluby is the perfect solution.

Ready to Build a Loyal Customer Base?

Learn how Cluby can help you grow your restaurant’s customer relationships and take your business to the next level. 


More Frequent Visits

Loyal customers visit 90% more often, spend 60% more, and are 5x more likely to choose your restaurant again. Loyalty builds lasting relationships and consistent revenue.

Increased Revenue & Lifetime Value

A 5% boost in loyalty can increase profits by up to 95%. CLUBY helps restaurants unlock this potential with tools that grow customer lifetime value and drive spending.

Fewer Losses, More Repeat Business

Loyal customers visit 90% more often, spend 60% more, and are 5x more likely to choose your restaurant again. Loyalty builds lasting relationships and consistent revenue.

Higher Return Rates

A 5% boost in loyalty can increase profits by up to 95%. CLUBY helps restaurants unlock this potential with tools that grow customer lifetime value and drive spending.

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